Once the realm of science fiction, robots are now a reality as Artificial Intelligence technology rapidly advances. We increasingly see AI in our daily lives, from smart home devices to automated customer service. AI is becoming a powerful force in our world. Now, we see its growing popularity in the world of marketing through AI influencers.
AI influencers are virtual personalities created with computer graphics technology and Machine Learning algorithms. They are designed to look and act like real people. They are used by brands to influence the behavior and lifestyle of their fans.
Lil Miquela is a 19-year-old, half-Brazilian, half-Spanish pop star and one of Time’s ’25 Most Influential People on the Internet. Created by Cain Intelligence and reprogrammed by tech startup Brud, she has been featured in Calvin Klein ads and modeled for Prada. She has also donated hundreds of thousands of dollars to after-school programs and successfully marketed products and brands, topping Spotify charts. Her challenge in this space is authentically connecting with her audience.
Pros and Cons of AI Influencers
The use of this technology has both pros and cons. They are cost-effective and efficient, allowing brands to reach more people with minimal investment. They can also be used to target specific audiences. This makes them ideal for marketing campaigns. AI influencers generate high-quality, creative content that engages their followers. This way, they build trust and benefits brands. However, AI influencers may not have the same level of trust and engagement as real influencers due to the lack of genuine connections with their audiences. Additionally, they need to improve their ability to interact and respond to their followers, as their responses are pre-programmed. AI influencers also cannot create unique content, as it is generated by algorithms, which can be repetitive and limit their effectiveness in marketing campaigns.
Influencers in Virtual Worlds
Artificial intelligence influencers can be used to market a company’s virtual world in several ways. For example, Lil Miquela can promote a game like Second Life by creating content related to it and its features. This can include videos, tutorials, interviews with game developers, and gameplay footage. AI influencers can also interact with the game’s players and give them tips and advice on getting the most out of their experience. Additionally, AI influencers can be used to create virtual events and promotions to help build an audience for the game and encourage more people to play. They can also be used to create content that highlights the game’s features and demonstrate how it can be used to its fullest potential. By utilizing these tactics, AI influencers can help to generate interest in a company’s virtual world and increase its user base.
The future of AI influencers
This new innovation has the potential to be a powerful and cost-effective tool for brands. Still, companies must consider that they cannot create genuine connections with their audiences, and they may not be easy to relate to on a deeper level. In addition, they are limited in their ability to interact and respond to their followers, as their responses are pre-programmed and can be robotic. Furthermore, the use of AI influencers is still in its infancy, and it is still being determined how long they will remain popular. Due to the lack of regulation in the AI influencer industry, there is always the potential for deceptive or unethical practices. Therefore, it is important for companies to consider these limitations and find ways to mitigate any potential risks before utilizing AI influencers in their marketing campaigns.
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